The Client(s)

Magazine/Newspaper: MEA Voice, Lansing City Limits and Tanning Trends
Books: EWH Press—11 authors

The Opportunity

Everything I have set out to do in my career, I have accomplished. I desired to be an art director for a magazine and the opportunity at Lansing City Limits magazine opened up. With that experience I worked with the Michigan Education Association art directing their tabloid sized newspaper and later redesigning the publication into a slick, glossy magazine which won awards. The opportunity to work with an author presented itself, so once again, I enhanced my knowledge and started a book publishing business eventually publishing 11 books and writing a marketing guide for authors before the partnership dissolved.

Key Results / Highlights

• Won several awards for magazine design and visual effects

• Directed photographers, designers and illustrators

• Developed a book publishing business model that was unique in the industry

• Researched, wrote and published EWH Press Book Marketing Guide eBook in 3 months as a free resource for EWH Press clients

• Increased client base to 13 authors organically

• Successfully published 11 books

All ‘models’ were shot separately and I then used PhotoShop to create the cover design.

Carried theme from the cover to the table of contents page utilizing other photos in the shoot.

Directed photographer to shoot from a higher perspective and add some depth to the cover subject.

This dynamic image was chosen for it’s color, contrast and ability to visually communicate what the festival entailed.

This cover was created utilizing hundreds of members’ photos. It won special publication and was turned into a poster that won visual affects.

The illustration on this cover was created in Corel Painter.

We wanted to convey an image of hope after the 9-11 tragedy.