CREATIVE SOLUTIONS
TERRIE MACNICOL
creative. marketing. communications.
ABOUT ME
Passionate creative professional with 25+ years experience in non-profit and for-profit organizations. Successful developer of strategic communications and production plans utilizing a vast creative toolbox and current marketing technologies. Effective communications leader and collaborator who seeks positive resolution to problems through active listening and commitment to integrity.
RESUME
KNOW MORE ABOUT MY PAST
• Strategic communications & planning • Brand marketing & reputation management • Creative & Art Direction • Member communications & relationship building • Project & creative staff management • Budget management and procurement of equipment • Multimedia & video production • Website development & administration • Digital media technologies, social networking & advertising • Publication & print production • Partner, vendor & client relations
PROFESSIONAL
-
2013-present
Keller Williams Realty | The MacNicol Group
REALTOR | Real Estate Acquisitions & Property Management
Helping people with all their real estate needs: buying, selling, renting & specializing in real estate investment strategies.
• Build and educate client base
• Develop & implement business systems
• Market properties for sale or rent
• Negotiate, write and enforce contracts
• Develop investment strategies
• Manage multifamily properties
• Asset management -
March 2011-Jan 2015
EWH Press
PUBLISHER, OWNER
• Published, designed, produced and distributed 11 books
• Created company and author brands
• Implemented marketing strategies
• Wrote and negotiated contracts
• Produced promotional materials
• Created author/book website
• Produced eReader publication
• Researched and wrote Book Marketing Guide eBook -
June 1998-Sept 1999
Number One Graphics
ART DIRECTOR/PRODUCTION MANAGER
• Directed production and design of Lansing City Limits magazine
• Established and maintained client and vendor relationships
• Supervised and trained production staff and interns.
EXPERIENCE
-
Jan 2005-present
4 Forty-Four Concepts
CREATIVE MARKETING DIRECTOR, OWNER
A media and consultation company focusing on publications, web design and development, video production, marketing and media consultation.
• Create & instruct client brand and marketing strategies
• Direct and produce video and multimedia for all deliveries
• Manage projects and productions
• Develop and administer Websites
• Design, launch and manage Standing Strong for Public Schools website
• Implement Web 2.0 and SEO best practices
• Publication & print production
• Market branding through all media & social networking -
Sept 1999-Sept 2012
Michigan Education Association
MULTIMEDIA & PUBLICATIONS SPECIALIST
• Initiated, planned and executed member marketing campaigns
• Utilized print, web, e-newsletters, e-mail and social networks
• Communicated MEA news and issues in a wide range of media to targeted audiences
• Produced video and multimedia for web, TV & DVD
• Wrote and produced web documentaries and PSAs
• Coordinated all aspects of pre- and post-production
• Developed production schedules and project scopes
• Secured bids and quotes for equipment and services
• Won awards for 3 DVDs and interactive CD
• Implemented online communications presence per best practices
• Branded, launched and administered new media
• Wrote MEA terms and conditions policy for website and social media; approved by legal
• Developed and designed MEA Web site in less than 2 months
• Administered MEA Web site and monitored usage and stats for optimization (SEO)
• Implemented strategies to increase web, blog and social sites traffic
• Analyzed web traffic using Google Analytics, AWStats and Webalizer
• Design and manage MEA Voice publication
• Led efforts in redesigning the MEA Voice from a tabloid to a magazine
• Won awards for best magazine, special effects and special publication
SKILLS & THINGS ABOUT ME
SERVICES
WHAT CAN I DO FOR YOU
IDEAS AND CONCEPTS
Be an asset—with an understanding of the education community and having a wide range of knowledge in communications, marketing, online media and publishing—to lead any project and team.
STRATEGIC MARKETING
Strategically plan, develop and implement messaging and advance member communications utilizing a variety of mediums and communication vehicles.
BRAND & REPUTATION MANAGEMENT
Develop and monitor brand strategy and tactics using traditional and new media technologies to expand member and community engagement in legislative, educational and social issues.
PROJECT & PRODUCTION MANAGEMENT
Write and implement production plans and schedules to achieve the main goals and objectives of various projects. Develop effective production process and editorial schedules for publication teams.
CONTENT CREATION & COMMUNICATIONS
Direct and promote programs that enhance public perception and awareness of educational matters with experience in handling sensitive issues. Write and re-purpose content for a variety of communications and media.
RELATIONSHIP BUILDING
Establish and maintain key partner, vendor and client relationships; collaborate on projects with education community; coordinate and direct vendors at large conferences, hearings and press conferences.
PORTOFOLIO
A SAMPLING OF WORK
- All
- Branding
- Collaboration
- Marketing
- Online Media
- Publishing
- Video
- Web
Skills
Communications & Interpersonal Relationships
Relationships built on the foundation of three main values; respect, unity and integrity. Respect—respecting ourselves, each other, personal property and different viewpoints. Unity—working and collaborating with others toward a common goal and empowering each other. Integrity—creating relationships based on honesty and standing up for what one believes, even in the face of adversity.
Project Management & Creative Direction — 21+ years
Publications, print projects, business and organization collateral and branding strategy, video and multimedia production, presentations, website development and administration, etc. Created strategy, spreadsheets, systems, production timelines and processes to efficiently execute any given project working collaboratively with editors, vendors, members, leaders, legislators, government officials, local celebrities, and clients. Managed staff and interns.
Internet Application Development & Support — 14+ years
- HTML and CSS Stylesheets
- Joomla Content Management System
- Drupal Content Management System
- WordPress website platform
- WordPress and Blogger blogging platforms
- Pixelpost and Zenphoto photo bloggin platforms
- Wiki development using PMWiki
- Search Engine Optimization (SEO)
- Google Analytics, Webalizer and AWStats
- Facebook Page Insights, etc.
Digital Media & Online Advertising Expertise — 14+ years
Continual research and implementation of digital media tools including, yet not limited to:
Facebook • Twitter • YouTube • Flickr • Google+ • LinkedIn • Pinterest • Instagram • Foursquare • WhatsApp • Ning • Groupsite • Dipity • Delicious • Digg • Squidoo • Slideshare • PMWiki • Alltop • Bitly • TinyURL • Budurl • Hootesuite • Tweetcaster • Clickbank
Advertising:
Google AdWords • Google AdSense • Facebook • Yahoo • Bing • StumbleUpon, etc.
Advanced Computer Systems — 25+ years
Macintosh operating systems (old and new)—procured equipment, setup hardware, install software, setup peripherals and system efficiently including, yet not limited to: printer drivers, Wacom tablet driver, anti-virus software, email clients, disk utility (computer maintenance), Internet settings and network connectivity.
Working knowledge of Microsoft Windows operating systems.
Professional software — 25+ years
- Adobe Creative Suite—layout, image editing, illustration, website design, pdf creation:
- Adobe InDesign
- PhotoShop
- Illustrator
- DreamWeaver
- Captivate
- Fireworks
- Adobe Acrobat Professional
- Apple Final Cut Studio—video editing, motion graphics and DVD creation:
- Final Cut pro
- Motion
- Soundtrack Pro
- DVD Studio Pro
- Compressor
- Adobe Premiere (Mac and PC)—video editing
- Microsoft (Mac and PC):
- PowerPoint—slideshow presentation
- Word—word processing
- Excel—spreadsheet, data entry, analysis, budgets
- Outlook—email client
- Macromedia Director—2D design and multimedia presentation
- Flash Video Encoder
- Flip4Mac—platform conversion for audio/video
- Mac the Ripper—DVD decoder
- Peak DV—audio editing
- iDVD—DVD creation
- Lightwave—3D animation; modeler and 3D scene builder
- Bryce—3D environments
- Flash—2D animation, rich content & application development
- Quark Express—layout
- PageMaker—layout
- Freehand—illustration
- Corel Painter—painting, illustration
- Photo Elements—lesser image editing
- Go Live—website design
- Captivate, Kompozer—web editing
- Fetch—ftp software
- Extensis Suitcase—font management
- VM Fusion
Audio/Video Production Equipment (studio and field setup) — 8+ years
- Panasonic Professional AG-HMC40 AVCHD camcorder
- Teleprompter
- Various microphones—wired, lavaliere and hand held
- Press box and sound board
- Various studio/travel light kits
- Various film and digital professional SLR cameras (25+ years)
CONTACT
GET IN TOUCH WITH ME
References
Margaret Trimer-Hartley
Junior Achievement
President and CEO
313-806-8817
460 Fisher
Grosse Pointe Farms, 48230
Doug Pratt
Michigan Education Association
Director of Public Affairs
517-896-4465
dpratt@mea.org
Gisgie Dávila Gendreau
Michigan Secretary of State Ruth Johnson
Communications Director
517-980-5938
gisgie@gmail.com